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RHET 1312 PSA (Visual Rhetoric) Glover: What do others say about the creator? The Issue?


In the previous tab, we learned how to examine and evaluate a website to learn more about the PSA creator and how your need for information can impact what type of sources you consider credible.  In this section you can 1) Learn how to use lateral reading to conduct research on the original website to establish credibility for the creator and their message and purpose and , 2)  Watch a 3 minute video, Sort Fact From Fiction by Lateral Reading, and 3) Test what you have learned. If you need assistance, please do not hesitate to reach out to me. Once you have reviewed all sections and complete the assessment, you are ready to move on to the next tab.

Test your Skills

Instructions: Please answer the following questions about  verifying  the organization or company's  credibility and purpose (including website claims).

What does it mean to read laterally?
Opening new website tabs to check information: 0 votes (0%)
Reading up and down the websites page to get information: 0 votes (0%)
Reading two things at a time: 0 votes (0%)
Total Votes: 0
Learning more about listed contributors or sponsors can help establish credibility?
True: 0 votes (0%)
False: 0 votes (0%)
Total Votes: 0

Bonus Video: Sort facts from fiction

Can I trust what's on their website?

Preview: You may need to leave the organization's campaign website to learn more about their credibility. This is called lateral reading. Lateral reading is leaving the original website to see what other sources are saying about the organization, people associated with the organization and/or the message. In other words you are looking for sources to corroborate or debunk the organization itself or their clams. 

Use the campaign website to find potential leads to other webiste or sources. Look around the site for pages or links using terms such as:

  • About us
  • Sponsors
  • For Researchers
  • Tools and Resources
  • News
  • Publications