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MKTG 4310 Marketing Research

Articles from the Business Press

Futterman, M. (2019, Jul 17). The underdogs: Are these teams for real? - New MLB rules, data analysis and TV revenue are giving a boost to former losing teams - could the Twins, Astros, Cubs and Mets actually make it past September? Wall Street Journal, D2. Retrieved from ABI/Inform database.

Dennison, C., & Waring, L. A. (2019). Blending academic and experiential learning: Developing a career intervention for the millennial generation. Proceedings of the Marketing Management Association, 63-64. Retrieved from Business Source Premier database.

Information found on Company Website

Ford Motor Company. (2020). Ford report on the business impact of climate change. Retrieved May 23, 2020, from  http://www.ford.com/doc/fordReptBusImpClimChg.pdf

Microsoft. (2020). 2019 Annual Report. Retrieved February 16, 2020 from http://www.microsoft.com/msft/reports/default.mspx