Research Guides: MKTG 4310 Marketing Research: Identify Data &amp; Statistical Sources

Industry Data Sources

Industry statistics may be found in the following sources:

U.S. government agencies
Trade associations' websites and publications
Subscription databases with industry profiles and market research reports
Trade publications, articles, and news
International organizations
Search the web by industry name, e.g. oil industry statistics. Try different search engines

U.S. Government Resources

U. S. Bureau of Economic Analysis
Browse by topic, place or economic account. Quarterly and annual GDP by industry, input-output accounts, capital flow. Satellite accounts: arts and cultural production data, innovation (including R&D), healthcare, travel and tourism, transportation.
U.S. Census Bureau
Go to header > Topics > Business or Economy; or go to footer > Business & Industry. The Business & Economy topic is your portal to comprehensive information about the number, activity, characteristics, and locations of American businesses.
Bureau of Labor Statistics
Based on NAICS supersector, sector and industry levels. Employment, hours and earnings at the national, state and selected local levels. Employment cost trends. Labor productivity and costs, and more.
U.S. Department of Labor
Based on NAICS supersector, sector and industry levels. Employment, hours and earnings at the national, state and selected local levels. Employment cost trends. Labor productivity and costs, and more.

Arkansas Resources

Arkansas Data Center
The Arkansas Data Center provides information, research and statistical solutions and supports the areas of demographics, economics, community development, and GIS by providing advanced data products and experts in the field.

Social Explorer (Data & Visualization)

Social Explorer This link opens in a new window
Social Explorer is an online research tool designed to provide quick and easy access to historical census data and demographic information. It creates fast, intuitive, and appealing maps and reports to help users visually analyze and understand demography and social change throughout history. An invaluable repository of information, the site currently includes the entire US Census history from 1790 to 2000, all annual updates from the American Community Survey, and the Religious Congregations and Membership Study from 1980 to 2000.

In this video ), Hannah Hurdle, our e-learning specialist provide an overview of Social Explorer. A step-by-step handout and video transcript is available if you would prefer. Video is 7:13 minutes.