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MKTG 4310 Marketing Research

Industry Data Sources

Industry statistics may be found in the following sources:

  • U.S. government agencies
  • Trade associations' websites and publications
  • Subscription databases with industry profiles and market research reports
  • Trade publications, articles, and news
  • International organizations
  • Search the web by industry name, e.g. oil industry statistics. Try different search engines

U.S. Government Resources

Arkansas Resources

Social Explorer (Data & Visualization)

In this video ), Hannah Hurdle, our e-learning specialist provide an overview of Social Explorer.  A step-by-step handout and video transcript is available if you would prefer. Video  is 7:13 minutes.